ShowUpAI is webinar attendance software. You add a webinar and it writes, schedules and sends an 11-touch reminder sequence across email, LinkedIn, Facebook, Instagram, WhatsApp/SMS, Circle.so and calendar invites, from three weeks before the event to follow-ups after it. The host approves every message before it is sent.

How does ShowUpAI increase webinar attendance?

Instead of one reminder the day before, ShowUpAI builds interest over three weeks with value-led touches (an insight, a poll, a case study, an infographic), then moves to urgency, the join link one hour before, and separate follow-ups for attendees and no-shows. Using several channels reaches people who ignore email.

Which webinar platforms does ShowUpAI work with?

Any platform with a join link, including Zoom, Microsoft Teams, Google Meet, Livestorm, Circle.so events, Eventbrite and Luma. ShowUpAI works alongside your webinar platform; it does not replace it.

Which channels does ShowUpAI send reminders on?

Email (through your own Brevo, Mailchimp, SendGrid or Buzz.ai account), LinkedIn company pages, Facebook pages, Instagram, WhatsApp with SMS fallback via Twilio, Circle.so community posts and calendar invites (.ics). LinkedIn personal posts are prepared for you to paste yourself.

Does ShowUpAI send messages without my approval?

No. Every touch waits in the Approval Queue until you approve it, and you can edit or regenerate any message first.

How much does ShowUpAI cost?

Starter is $29/month, Growth is $79/month and Agency is $199/month. Every plan starts with a 14-day free trial and no credit card is required.

How is ShowUpAI different from Livestorm, Demio or ON24?

Those are webinar platforms, where reminders are one feature. ShowUpAI focuses only on attendance: it works with whichever platform you already use and runs a multi-channel sequence across email, social, WhatsApp and community channels, with human approval of every message.

How to Increase Webinar Attendance: The Complete Guide (2026)

Q: What is a good webinar attendance rate?

It depends on whose data you use. ON24 reports a 60% average registration-to-attendee conversion on its platform in 2025, Livestorm reports 51.3% on its platform, and Demio (Banzai) reported 38% for live sessions in 2022. Measure your own baseline and compare each webinar against it.

By Ashutosh Kumar Singh · Updated 2026-11-04

Quick answer: Send a calendar invite on registration, start reminders up to three weeks before with value-led touches, use more than one channel, send the join link one hour before, and follow up with no-shows with the replay.

What webinar attendance rate should you expect?

Most hosts lose between 40% and 60% of registrants before the event starts. Published platform averages give you a reference point:

Source	Year	Average attendance
ON24	2025	60%
Livestorm	2025	51.3%
Demio (Banzai), live sessions	2022	38%

These are platform averages, and each platform measures a little differently. Your own previous webinars are a better baseline. Work out your current rate with the free webinar no-show calculator.

Why registrants don't show up

People rarely skip a webinar on purpose. The usual reasons are:

They forgot. They registered two weeks ago and nothing reminded them on the day.
They lost the join link. It's buried in an email from three weeks back.
Something else came up. A meeting landed on top of it, and the webinar wasn't in their calendar.
The urgency faded. The topic felt important when they signed up, but not on the day.
They planned to watch the replay. If nothing gives them a reason to join live, many won't.

Each of these has a fix, and almost all of the fixes happen between registration and start time.

The 11-touch attendance timeline

One reminder the day before isn't enough. A sequence that builds interest for three weeks, then turns to urgency, works much better:

On registration: confirmation plus a calendar invite (.ics), so the slot is held.
21 days before: an awareness post that explains why the topic matters now.
19 days before: an insight or newsletter-style touch that teaches one useful thing.
14 days before: an engagement poll, so registrants commit to a question they want answered.
10 days before: a short case study that shows the result the webinar promises.
8 days before: an infographic teaser of one idea from the session.
5 days before: an urgency message: what they miss if they only watch the replay.
1 day before: a final warm-up with the agenda.
1 hour before: the join link, on its own, in the channel they check most.
After the event: a thank-you for attendees with the next step.
2 days after: a no-show follow-up with the replay and one reason to book a call.

Use more than one channel

Email alone misses people who don't check their inbox before a meeting. Spread the touches across the channels your audience actually uses:

Email for the confirmation, the agenda and the replay.
Calendar invite on registration. It's the single most useful touch.
WhatsApp or SMS for the join link an hour before. It gets seen.
LinkedIn, Facebook and Instagram for awareness, the poll and the case study.
Community spaces like Circle.so if your audience lives there.

For copy you can reuse, see the WhatsApp reminder templates and the no-show follow-up email guide.

Write each touch for its channel

The same text pasted into every channel reads like spam. Keep each message short and specific to where it lands:

Email subject one day before: "Tomorrow, 11am: the 3 questions you asked us"
WhatsApp one hour before: "We go live in 60 minutes. Here's your link: …"
LinkedIn post two weeks before: a poll about the problem the webinar solves.

Get more of the right registrants

Attendance starts with who registers. A clear, benefit-led title attracts people who care about the outcome. Try the free webinar title generator, and work through the webinar promotion checklist and how to increase webinar registrations.

Follow up with attendees and no-shows separately

Attendees and no-shows need different messages. Thank attendees and give them the next step while the session is fresh. Send no-shows the replay with one highlight that makes them want to watch, and invite them to the next live session. See post-webinar follow-up best practices.

Measure what works

Track the show-up rate for every webinar, and if you can, which channel the attendee came through. Then change one thing at a time: the day, the time, the first touch, the join-link channel. Put a number on what each improvement is worth with the webinar ROI calculator. For more industry numbers, see the webinar statistics roundup.

Do it without writing 11 messages per webinar

ShowUpAI plans this timeline for each webinar, writes every touch for its channel in two variants, and sends it on schedule after you approve it. It works with Zoom, Microsoft Teams, Google Meet, Livestorm, Luma and any other platform with a join link. See how it compares with Zoom Webinars, Demio and Livestorm.

Frequently asked questions

How do I increase webinar attendance?

Send a calendar invite on registration, start reminders up to three weeks before with value-led touches, use more than one channel, send the join link one hour before, and follow up with no-shows with the replay.

What is a good webinar attendance rate?

Published platform averages range from 38% (Demio/Banzai, live sessions, 2022) to 51.3% (Livestorm) and 60% (ON24, 2025). Your own previous webinars are the best baseline.

When should I send webinar reminders?

On registration, then on a timeline that ends with a reminder one day before and the join link one hour before. Earlier touches should give value, not just repeat the date.

More on webinar attendance

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