Webinar ROI Calculator: Cost per Attendee, Leads and Return
Enter what the webinar costs and how your funnel converts. The calculator works out attendees, customers, revenue, cost per attendee and return on investment, and shows how much a better show-up rate is worth.
The interactive tool loads in your browser. Free, no sign-up. You can also embed it on your own website: copy the embed code on this page.
How it works
- Attendees = registrants × show-up rate.
- Customers = attendees × attendee-to-customer rate.
- Revenue = customers × average deal value.
- ROI = (revenue − cost) ÷ cost × 100.
Frequently asked questions
How do you measure webinar ROI?
Add up every cost (ads, tools, the hours your team spent), then track the revenue from customers who attended. ROI is revenue minus cost, divided by cost.
What costs should I include?
Paid promotion, webinar and email tools, speaker fees, design, and the time your team spent planning, promoting and running the event.
Read next: How to increase webinar attendance
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