ShowUpAI vs ON24: Attendance Without an Enterprise Contract
Short answer: ON24 is a enterprise webinar platform. ShowUpAI is webinar attendance software that works alongside it. Enterprise teams on ON24 can still use ShowUpAI for channels their email program doesn't reach, like WhatsApp, Instagram and communities.
ON24 is an enterprise platform for webinars, virtual events and content experiences, used by large B2B marketing teams. It includes registration, email reminders, engagement tools and deep analytics connected to marketing automation.
ShowUpAI vs ON24 at a glance
| Feature | ShowUpAI | ON24 |
|---|---|---|
| What it is | Webinar attendance software: it gets registrants to show up | Enterprise webinar and digital events platform |
| Hosts the live webinar | No. Works alongside your webinar platform | Yes |
| Reminder sequence | 11 touches, from 21 days before to 2 days after | Configurable reminder emails |
| Who writes the reminders | AI writes each touch per channel, in two variants | Your team writes them |
| Reminder channels | Email, LinkedIn, Facebook, Instagram, WhatsApp/SMS, Circle.so, calendar invites | Email (plus your marketing automation) |
| Approve messages before sending | Yes. Nothing sends until you approve it | Through your own team's process |
| No-show follow-up | Separate follow-ups for attendees and no-shows | Follow-up emails, on-demand replays |
| Attendance reporting | Attendance by channel | Deep engagement analytics |
| Pricing | From $29/month, 14-day free trial, no card | Enterprise contract (ask ON24) |
Choose ON24 if
you're a large B2B team that needs enterprise analytics, integrations and event programs.
Choose ShowUpAI if
you're a smaller team, agency or creator, you host on Zoom, Teams or Meet, and you want the attendance work done without an enterprise budget.
Using ON24 and ShowUpAI together
Enterprise teams on ON24 can still use ShowUpAI for channels their email program doesn't reach, like WhatsApp, Instagram and communities.
Frequently asked questions
What is the difference between ShowUpAI and ON24?
ON24 is a enterprise webinar platform. ShowUpAI is webinar attendance software: it writes, schedules and sends an 11-touch reminder sequence across email, LinkedIn, Facebook, Instagram, WhatsApp/SMS, Circle.so and calendar invites, and you approve every message before it goes out.
Should I use ShowUpAI or ON24?
Choose ON24 if you're a large B2B team that needs enterprise analytics, integrations and event programs. Choose ShowUpAI if you're a smaller team, agency or creator, you host on Zoom, Teams or Meet, and you want the attendance work done without an enterprise budget.
What attendance rate does ON24 report?
ON24 reports a 60% average registrant-to-attendee conversion on its platform (2025). That's an ON24 platform average.
Read next: How to increase webinar attendance · Webinar no-show calculator
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