ShowUpAI · Webinar attendance guide · Free tools · Compare · Blog · Start free trial

ShowUpAI vs ON24: Attendance Without an Enterprise Contract

Short answer: ON24 is a enterprise webinar platform. ShowUpAI is webinar attendance software that works alongside it. Enterprise teams on ON24 can still use ShowUpAI for channels their email program doesn't reach, like WhatsApp, Instagram and communities.

ON24 is an enterprise platform for webinars, virtual events and content experiences, used by large B2B marketing teams. It includes registration, email reminders, engagement tools and deep analytics connected to marketing automation.

ShowUpAI vs ON24 at a glance

FeatureShowUpAION24
What it isWebinar attendance software: it gets registrants to show upEnterprise webinar and digital events platform
Hosts the live webinarNo. Works alongside your webinar platformYes
Reminder sequence11 touches, from 21 days before to 2 days afterConfigurable reminder emails
Who writes the remindersAI writes each touch per channel, in two variantsYour team writes them
Reminder channelsEmail, LinkedIn, Facebook, Instagram, WhatsApp/SMS, Circle.so, calendar invitesEmail (plus your marketing automation)
Approve messages before sendingYes. Nothing sends until you approve itThrough your own team's process
No-show follow-upSeparate follow-ups for attendees and no-showsFollow-up emails, on-demand replays
Attendance reportingAttendance by channelDeep engagement analytics
PricingFrom $29/month, 14-day free trial, no cardEnterprise contract (ask ON24)

Choose ON24 if

you're a large B2B team that needs enterprise analytics, integrations and event programs.

Choose ShowUpAI if

you're a smaller team, agency or creator, you host on Zoom, Teams or Meet, and you want the attendance work done without an enterprise budget.

Using ON24 and ShowUpAI together

Enterprise teams on ON24 can still use ShowUpAI for channels their email program doesn't reach, like WhatsApp, Instagram and communities.

Frequently asked questions

What is the difference between ShowUpAI and ON24?

ON24 is a enterprise webinar platform. ShowUpAI is webinar attendance software: it writes, schedules and sends an 11-touch reminder sequence across email, LinkedIn, Facebook, Instagram, WhatsApp/SMS, Circle.so and calendar invites, and you approve every message before it goes out.

Should I use ShowUpAI or ON24?

Choose ON24 if you're a large B2B team that needs enterprise analytics, integrations and event programs. Choose ShowUpAI if you're a smaller team, agency or creator, you host on Zoom, Teams or Meet, and you want the attendance work done without an enterprise budget.

What attendance rate does ON24 report?

ON24 reports a 60% average registrant-to-attendee conversion on its platform (2025). That's an ON24 platform average.

Read next: How to increase webinar attendance · Webinar no-show calculator

Start your 14-day free trial of ShowUpAI (no card required)

Other comparisons