ShowUpAI vs ActiveCampaign for Webinar Reminders
Short answer: ActiveCampaign is a email marketing automation. ShowUpAI is webinar attendance software that works alongside it. Keep ActiveCampaign as your CRM and newsletter tool. Let ShowUpAI run the event-specific sequence, including the social and WhatsApp touches.
ActiveCampaign is a marketing automation and CRM platform. Many webinar hosts build their reminder sequences there as automations triggered by a registration tag or form.
ShowUpAI vs ActiveCampaign at a glance
| Feature | ShowUpAI | ActiveCampaign |
|---|---|---|
| What it is | Webinar attendance software: it gets registrants to show up | Email marketing automation and CRM |
| Hosts the live webinar | No. Works alongside your webinar platform | No |
| Reminder sequence | 11 touches, from 21 days before to 2 days after | Whatever automation you build |
| Who writes the reminders | AI writes each touch per channel, in two variants | You write every email |
| Reminder channels | Email, LinkedIn, Facebook, Instagram, WhatsApp/SMS, Circle.so, calendar invites | Email (SMS on some plans) |
| Approve messages before sending | Yes. Nothing sends until you approve it | You control it, because you build it |
| No-show follow-up | Separate follow-ups for attendees and no-shows | Possible if you build the branch |
| Attendance reporting | Attendance by channel | Email opens and clicks |
| Pricing | From $29/month, 14-day free trial, no card | See ActiveCampaign's pricing page |
Choose ActiveCampaign if
you have the time to design, write and maintain automations for every event, and email is your main channel.
Choose ShowUpAI if
you run webinars often and want the timing, copy and channels planned for each event automatically, with your approval at the end.
Using ActiveCampaign and ShowUpAI together
Keep ActiveCampaign as your CRM and newsletter tool. Let ShowUpAI run the event-specific sequence, including the social and WhatsApp touches.
Frequently asked questions
What is the difference between ShowUpAI and ActiveCampaign?
ActiveCampaign is a email marketing automation. ShowUpAI is webinar attendance software: it writes, schedules and sends an 11-touch reminder sequence across email, LinkedIn, Facebook, Instagram, WhatsApp/SMS, Circle.so and calendar invites, and you approve every message before it goes out.
Should I use ShowUpAI or ActiveCampaign?
Choose ActiveCampaign if you have the time to design, write and maintain automations for every event, and email is your main channel. Choose ShowUpAI if you run webinars often and want the timing, copy and channels planned for each event automatically, with your approval at the end.
Does ShowUpAI send email through ActiveCampaign?
Not at the moment. Email goes through your Brevo, Mailchimp, SendGrid or Buzz.ai account.
Read next: How to increase webinar attendance · Webinar no-show calculator
Start your 14-day free trial of ShowUpAI (no card required)