What Is ShowUpAI? Features That Make People Actually Show Up to Your Webinar
By Ashutosh Kumar Singh · Published · 6 min read
Quick answer: ShowUpAI is a webinar attendance tool: you add your webinar, and it writes, schedules and sends an 11-touch reminder sequence across email, LinkedIn, Facebook, Instagram, WhatsApp/SMS, Circle.so and calendar invites, starting three weeks before the event and ending with follow-ups after it. You approve every message before it goes out. The goal is simple: make more of the people who register actually show up.
Why a registration is not an attendee
Webinar benchmarks vary a lot depending on whose customers you look at. ON24 reports a 60% average registration-to-attendee conversion across its platform in 2025, while Demio (Banzai) reported a 38% average live attendance rate for its customers in 2022. Either way, a big share of the people who sign up never join.
The gap is rarely about the topic. People register on impulse, then the event date arrives in a week full of meetings, and nothing reminded them why they cared. Banzai's analysis of about 800,000 webinars found that attendance rises when brands use email notifications. ShowUpAI takes that idea further: more touches, more channels, and messages that give people a reason to come, not just a date.
Example: if 300 people register and 38% attend, that's 114 people in the room. Lift attendance to 50% and you get 150, which is 36 extra people hearing your pitch, from the same promotion budget.
How ShowUpAI works in 4 steps
- Add your webinar. Paste the event page URL and ShowUpAI pulls in the details, or create it manually. If you run a Circle.so community, you can pull in upcoming Circle events too.
- Get your send plan. ShowUpAI builds the full 11-touch sequence around your event date and writes the copy for every channel, with two versions of each message: a polished one and a more casual, urgent one.
- Review and approve. Edit anything, regenerate a message, pick the version you like, and approve. Nothing sends without your approval.
- Let it run. Registrants come in through your ShowUpAI registration page, a CSV import or the Circle webhook. Approved touches go out on schedule, and every send is logged.
Related reading: Why People Register for Webinars but Don’t Attend – The Real Reasons · Best Time to Send Webinar Reminder Emails for Maximum Attendance
The 11-touch sequence
| # | Touch | When | Default channels |
|---|---|---|---|
| 1 | Registration confirmation + calendar invite | On registration | |
| 2 | Awareness post | 21 days before | Email, LinkedIn page, Facebook |
| 3 | Newsletter / insight | 19 days before | Email, LinkedIn page |
| 4 | Engagement poll | 14 days before | LinkedIn page, Facebook, Instagram, Circle |
| 5 | Case study | 10 days before | Email, LinkedIn page, Facebook |
| 6 | Infographic teaser | 8 days before | Instagram, LinkedIn page, Facebook |
| 7 | Urgency message | 5 days before | Email, WhatsApp |
| 8 | Final warm-up | 1 day before | Email, LinkedIn page, LinkedIn personal |
| 9 | Join link | 1 hour before | Email, WhatsApp, Circle |
| 10 | Thank-you | After the event (attended) | |
| 11 | "You missed it" follow-up | 2 days after (no-shows) |
Most tools send a confirmation and one reminder the day before. ShowUpAI starts building interest three weeks out, keeps the event in front of people with value (a poll, a case study, an infographic), and only then moves to urgency and the join link.
Features
Multi-channel delivery
- Email through your own Brevo, Mailchimp, SendGrid or Buzz.ai account, so messages come from your domain.
- LinkedIn company page, Facebook page and Instagram posts.
- WhatsApp, with SMS as a fallback, through Twilio.
- Circle.so community posts.
- Calendar invite (.ics) attached to the confirmation so the event lands in their calendar from day one.
- LinkedIn personal posts are prepared for you to copy and paste. They are never posted automatically.
AI copy you stay in control of
Every touch is written for your specific webinar, speaker and audience, per channel, in two variants. You can edit, regenerate one message or the whole sequence, and approve in bulk from the Approval Queue.
Content that gives people a reason to come
- Social images: a 6-slide carousel, an infographic and a quote card, generated for your webinar.
- Lead magnets: a case study, shareable snippets and a one-pager PDF.
- AI Quick Post: a one-off LinkedIn or Circle post with an optional poll, when you want an extra push.
Event-day and after
- Go live sends an instant "we're live" message with the join link.
- Mark attendance after the event and ShowUpAI sends different follow-ups to attendees and no-shows.
- ShowUp Score: a post-event image of your attendance result you can share on LinkedIn.
Analytics
Attendance rate by channel, community-join attribution for Circle, email analytics and a schedule view of every upcoming send, so you can see which touches actually brought people in.
Security
Your provider API keys are encrypted at rest and never shown in full in the app.
What makes ShowUpAI different
- It focuses on one number: attendance. It isn't a webinar platform or a general email tool. Everything it does is aimed at getting registrants into the room.
- It works with any webinar platform. Zoom, Teams, Google Meet, Livestorm or anything else with a join link. You keep the platform you already use.
- It goes beyond the inbox. People who ignore email still see LinkedIn, WhatsApp or your community. Seven channels, one plan.
- It starts early and ends late. Three weeks of build-up before the event, and separate follow-ups for attendees and no-shows after it.
- A human approves everything. AI writes the first draft; you decide what goes out under your name.
Pricing and free trial
- Starter, $29/month: for independent speakers and consultants. 5 webinars a month, email and LinkedIn, public registration page, attendance analytics.
- Growth, $79/month: for teams running webinars as a growth channel. Unlimited webinars, all channels, AI image generation, poll and case-study touches, lead magnet builder, priority support.
- Agency, $199/month: for agencies managing several clients. Everything in Growth plus multi-brand workspaces, white-label reports, custom sender domains and dedicated onboarding.
Every plan starts with a 14-day free trial, no card required.
Who it's for
- B2B marketers running webinars for pipeline.
- EdTech teams and course creators who need students at live sessions.
- Community managers running events on Circle.so.
- Agencies running webinars for several clients.
Key takeaways
- A registration is only a promise; attendance depends on what happens between sign-up and start time.
- ShowUpAI runs 11 touches across 7 channels, from 21 days before to 2 days after your webinar.
- You approve every message, and it works with whatever webinar platform you already use.
- Try it free for 14 days on your next webinar and compare the attendance with your last one.
Start your free trial at ShowUpAI and make people actually show up for your next webinar.
Frequently asked questions
Does ShowUpAI replace Zoom or my webinar platform?
No. ShowUpAI works alongside the webinar platform you already use. It handles everything between registration and the event, plus the follow-up, and sends people your existing join link.
Will ShowUpAI send messages without my approval?
No. Every touch waits in your Approval Queue until you approve it. You can edit or regenerate any message first.
Which channels does ShowUpAI support?
Email (through Brevo, Mailchimp, SendGrid or Buzz.ai), LinkedIn company pages, Facebook, Instagram, WhatsApp with SMS fallback, Circle.so and calendar invites. LinkedIn personal posts are prepared for you to paste yourself.
How long does it take to set up a webinar?
Add the event, review the generated sequence and approve it. Connecting your email and social accounts is a one-time setup in Settings.
Is there a free trial?
Yes. Every plan includes a 14-day free trial and no credit card is required.
Sources: ON24, Banzai / Demio, Banzai