How does ShowUpAI increase webinar attendance?

Instead of one reminder the day before, ShowUpAI builds interest over three weeks with value-led touches (an insight, a poll, a case study, an infographic), then moves to urgency, the join link one hour before, and separate follow-ups for attendees and no-shows. Using several channels reaches people who ignore email.

What is a good webinar attendance rate?

It depends on whose data you use. ON24 reports a 60% average registration-to-attendee conversion on its platform in 2025, Livestorm reports 51.3% on its platform, and Demio (Banzai) reported 38% for live sessions in 2022. Measure your own baseline and compare each webinar against it.

Which webinar platforms does ShowUpAI work with?

Any platform with a join link, including Zoom, Microsoft Teams, Google Meet, Livestorm, Circle.so events, Eventbrite and Luma. ShowUpAI works alongside your webinar platform; it does not replace it.

Which channels does ShowUpAI send reminders on?

Email (through your own Brevo, Mailchimp, SendGrid or Buzz.ai account), LinkedIn company pages, Facebook pages, Instagram, WhatsApp with SMS fallback via Twilio, Circle.so community posts and calendar invites (.ics). LinkedIn personal posts are prepared for you to paste yourself.

Does ShowUpAI send messages without my approval?

No. Every touch waits in the Approval Queue until you approve it, and you can edit or regenerate any message first.

How much does ShowUpAI cost?

Starter is $29/month, Growth is $79/month and Agency is $199/month. Every plan starts with a 14-day free trial and no credit card is required.

How is ShowUpAI different from Livestorm, Demio or ON24?

Those are webinar platforms, where reminders are one feature. ShowUpAI focuses only on attendance: it works with whichever platform you already use and runs a multi-channel sequence across email, social, WhatsApp and community channels, with human approval of every message.

Co-Hosted Webinar Landing Page Optimization: Tactical Playbook

Q: What is ShowUpAI?

ShowUpAI is webinar attendance software. You add a webinar and it writes, schedules and sends an 11-touch reminder sequence across email, LinkedIn, Facebook, Instagram, WhatsApp/SMS, Circle.so and calendar invites, from three weeks before the event to follow-ups after it. The host approves every message before it is sent.

By Ashutosh Kumar Singh · Published 2026-11-02 · 5 min read

Co-Hosted Webinar Landing Page Optimization: Tactical Playbook

Quick answer: A co-hosted webinar landing page converts best when you (1) align branding and value props of both hosts, (2) use a single-click registration form that feeds an 11-touch, multi-channel reminder sequence, and (3) surface social proof from each partner above the fold.

1. Dual-Brand Alignment without Visual Clutter

When two companies share a page, the instinct is to mash logos and copy. The opposite works: pick one primary visual hierarchy and embed the secondary brand in subtle ways.

Header: Place Host A’s logo left-aligned, Host B’s logo right-aligned, both 80 px high. Keep the headline in Host A’s brand voice; add a one-sentence sub-headline in Host B’s tone.
Value Stack: List three joint outcomes. Use a two-column table where the left column is a bullet from Host A, the right column mirrors it from Host B. This signals partnership without doubling content.
CTA Button: Use a neutral color (e.g., #0066CC) and label it "Reserve My Spot" – avoid brand-specific wording that confuses the visitor.

Key Takeaway: A clean, single-CTA layout reduces decision fatigue and preserves both brands’ equity.

2. Form Mechanics that Feed an 11-Touch Sequence

Your landing page must feed a robust reminder workflow. I’ve built this in ShowUpAI for every co-hosted event.

Form fields (ordered):
1. First Name (required)
2. Last Name (required)
3. Work Email (required, validation regex)
4. Company (optional)
5. Role (dropdown: Decision-Maker, Influencer, Contributor)
6. Which host invited you? (radio: Host A, Host B, Both)

The "Which host invited you?" field lets you segment the reminder sequence later. ShowUpAI then generates the 11-touch schedule spanning three weeks to post-event follow-up, across Email, LinkedIn, Facebook, Instagram, WhatsApp/SMS, Circle.so, and calendar invites.

Timing Blueprint (example for a webinar on June 15)

T-21 days: Email "Save the date" – Subject: "[Host A] & [Host B] invite you – June 15".
T-14 days: LinkedIn message – "Two weeks left – see why this matters for your team."
T-10 days: SMS reminder – "Your spot is waiting – confirm now."
T-7 days: Email with speaker deck – Subject: "Preview the agenda & download the deck".
T-3 days: Instagram story countdown.
T-1 day: WhatsApp push – "Tomorrow at 10 AM – join via link".
T-1 hour: Calendar invite with .ics attached.
Post-Webinar +15 min: Email "Replay is ready – watch now".
+1 day: LinkedIn follow-up with poll.
+3 days: Circle.so community thread.
+7 days: Email "Your next steps & exclusive offer".

Social proof drives the final conversion tick.

Placement	Content	Source
Above the fold (right side)		Example
Below the form	Carousel of 3 testimonials – two from Host A’s clients, one from Host B’s client	Example
Footer	Logos of 5 joint case studies (PDF links)	Example

Use dynamic counters (via JavaScript) that pull real-time registration numbers.

4. SEO & URL Structuring for Co-Hosted Keywords

Search intent is informational; the page should rank for both "co-hosted webinar" and the partner’s niche term.

Slug: /cohosted-webinar-<topic>-<hostA>-<hostB> – keeps it under 70 characters.
Title Tag: "Co-Hosted Webinar on <Topic> – <Host A> & <Host B>" – 60 chars max.
Schema: Use Event schema with organizer array containing both hosts.

5. A/B Test Matrix Specific to Co-Hosting

Because you have two audiences, test variables in pairs.

Test	Variant A	Variant B	Metric
CTA Copy	"Reserve My Spot"	"Save My Seat"	Registrations
Social Proof	Host A testimonial only	Mixed testimonials	Attendance rate

6. Worked Example: From Registrants to Live Attendees

Assume 800 registrations after the landing page optimization.

Example: 800 × 60% = 480 attendees; lifting from 51.3% to 60% adds 69 live viewers.

If you further segment by "Which host invited you?" and send a tailored reminder, you can gain another 5% lift on the Host B segment (200 registrants → 200 × 65% = 130, vs 200 × 60% = 120), adding 10 more attendees.

7. When NOT to Over-Engineer the Page

Avoid excessive form fields – Keep it under six.
Skip heavy video backgrounds – they increase page load >4 s, causing bounce rates to spike.
Don’t duplicate CTAs – multiple buttons dilute click-through; stick to one primary CTA.

8. Tool Recommendation: The tool

For co-hosted webinars, the biggest friction is coordinating reminders across channels and keeping both brands’ approvals in sync. the tool generates the 11-touch reminder sequence described above, supports Email, LinkedIn, Facebook, Instagram, WhatsApp/SMS, Circle.so and calendar invites, and lets each host review messages before they go live. It also tracks attendance by channel, so you can see which partner’s audience is most engaged. Learn more at https://showupai.live.

9. Measuring Success Beyond Attendance

Track these KPIs for a holistic view:

Average Engagement Time (aim for 45 min, ON24 reports 49 min average).

Use the attribution framework from the "Measuring Multi-Channel Attribution in Webinars: A Tactical Playbook" article to attribute credit accurately.

10. Quick Reference Checklist

Unified headline with dual-brand sub-headline
Single CTA button, neutral color
6-field registration form with host source field
Live registration counter above the fold
11-touch reminder schedule set in the tool
SEO slug, title, meta, and Event schema for both hosts
A/B test plan for hero image, CTA copy, and social proof
Post-event KPI dashboard (attendance rate, engagement, lead conversion)

Frequently asked questions

How many fields should a co-hosted webinar registration form have?

Keep it to six fields max. Each extra field typically drops conversion by about 3% (Banzai analysis).

What is the optimal timing for the final reminder before a webinar?

Send a WhatsApp/SMS push 1 hour before the start and a calendar invite with .ics at the same time. This combo yields the highest live-join rate.

Can I use the same landing page for multiple co-hosted webinars?

Yes, but update the hero image, headline, and live counter for each event. Run separate A/B tests for each partner’s audience.

Does ShowUpAI handle post-webinar follow-up?

It schedules post-event messages (replay link, poll, community thread) as part of the 11-touch sequence and tracks attendance by channel.

What SEO elements matter most for co-hosted webinars?

Use a concise slug, include both brand names in the title tag, write a meta description with a clear benefit, and add Event schema with an organizer array.

How do I measure which host’s audience is more engaged?

ShowUpAI reports attendance by channel; combine this with the "Which host invited you?" form field to segment and compare conversion rates.

Try ShowUpAI free